THE ORIGIN OF ETÉREA
Etérea was born in 2012 due to a creative call, where fashion and design serve as a means to explore the feminine archetype in its multiple expressions. In addition, Etérea is looking to express a lifestyle and perspective of life that can complement new socially responsible paradigms.
I am passionate about dress as a means of expression and how it can represent a woman’s strength and subtleness. I deeply enjoy looking at our customers feel completely empowered, communicating through form, their true beauty.
The brand name was inspired by the Argentine poet Oliveiro Girondo, who in his poem "Espantapájaros" makes ode to an ethereal woman, a woman who has the ability to do her daily chores flying.
To me, Etérea represents an archetype, a daily reminder of how I live, what I want to communicate and the impact that I want to create.
Founder & Designer
Simple designs stand out, organic materials such as leather, jute, woven fabrics, fresh fabrics and folk nuances in the clothing, bags, footwear and other accessories.
We like to offer comfortable and fresh pieces, ideal for warm climates. Garments completely versatile, adaptable to different conditions and needs, which you can dress both in town and on the beach, in a casual or a sophisticated event.
In Etérea we are committed to generate not only designed pieces, but also a space for growth in singular aspects, both for our team and our customers in order to generate value in the society in which we live.
Our core team is composed of sensitive and committed women, which have contributed to the way we work based on a collaborative and supportive system.
It is worth mentioning that our textile workshop is made up of workers that lost their job some years ago, as a result of the shutting down of factories caused by immense scale production in foreign countries. This resulted in 90% of local manufacturing displacement, creating high unemployment in this industry. This has represented a great challenge, so the effort has not only been addressed to create internal mechanisms in the company for the production of competitive products, but also externally, managing forums such as cultural events with artists from different disciplines. This platform allows designers to promote their products and grow, joining forces to raise awareness amongst consumers about the importance of local consumerism and fair trade.
In Etérea, we believe that profit is not only measured in economic terms, but also on a human level, through the quality of life of our team members and stakeholders.
We trust in the rising of a new paradigm, based on a collaborative vision and growth of new initiatives that promote development and collective creativity.